Service Offering
Product & Portfolio Management
Strategic product portfolio management transforms scattered offerings into a unified growth engine that maximizes market impact and enterprise value. Catalant helps organizations:
APPROACH
Maximize Value Across Product Lifecycle
01
Establish strategic alignment
Define clear objectives that connect product investments to business strategy and market opportunities.
02
Analyze portfolio performance
Conduct a comprehensive assessment of existing products using profitability analysis, market position evaluation, and lifecycle stage mapping. Identify underperforming assets and optimization opportunities.
03
Design optimization framework
Build a systematic approach for product prioritization and resource allocation. Create governance structures with clear accountability and performance metrics.
04
Implement execution roadmap
Deploy tailored tools including portfolio tiering matrices, investment scoring systems, and performance dashboards.
05
Enable continuous evolution
Create agile processes for responding to market changes, competitive threats, and emerging opportunities. Build organizational capabilities for sustained portfolio excellence.
Solution Spotlight: Catalant Forward Deployed Experts™
A Portfolio Strategy Sharpened by AI
Unite portfolio leaders with AI engineers to prioritize and monitor your portfolio, using AI-powered analysis of what's driving performance.
WINNING TOGETHER
Product & Portfolio Management Use Cases
Problem
A $500M healthcare software company faced declining margins and struggled with appropriately allocating R&D spend. At the time, 60% of the spend was allocated to maintaining 40+ clinical applications with changing global regulatory requirements. Its portfolio strategy needed rationalization to optimize capital allocation and maximize ROI.
Action
Consultants assembled a comprehensive portfolio tiering heatmap with detailed financials for all products and created an investment scoring matrix to assess consolidation and end-of-life strategies. For high-conviction products, the outsourced R&D approach was reassessed to optimize capital investment on high-growth new product introductions.
Results
- 25% reduction in SKU count with marketing campaigns converting customers to new products, driving +3% margin improvement
- 60% reduction in R&D spend on dormant products through creative outsourcing partnerships
- 30% increase in available R&D budget for new product introductions, creating a pipeline of high-growth offerings
Market Leader Transformation
A market-leading SaaS company experienced three years of stalled growth despite a full product roadmap. Consultants developed a complete product strategy reboot that reframed the mission around customer pain and shifted investment toward a high-margin, extensible platform play. The company achieved 40% revenue growth in 18 months and 18% operating profit improvement.
Digital Platform Market Expansion
A major digital advertising platform struggled to gain traction with brand advertisers. Through a strategic repositioning that shifted focus from minimizing spend to measuring brand impact and campaign effectiveness, consultants reframed the value proposition and unlocked new six-figure brand advertising deals and expanded access to a multibillion-dollar market.
Global E-commerce Portfolio Integration
A promotional products company wanted to expand its product offerings and integrate them with an existing e-commerce platform across 11 global markets. Consultants developed a complete product strategy from concept to launch, analyzing market opportunities and creating three new integrated products. They launched across all markets with enhanced customer experience, increased conversion rates, and established a scalable framework for future development.
featured experts
Product & Portfolio Management Consultants
Girish Muralidharan
Catalant consultant
Ex-GE Healthcare CEO and digital leader, PE investor and board advisor
Nathalie Criou
Catalant consultant
Ex-Google, Amazon, and Twilio executive
Girish Muralidharan
Ex-GE Healthcare CEO and digital leader, PE investor and board advisor
Delivers deep operational expertise in product and portfolio management with P&L responsibility in regulated industries. Covers high-tech equipment manufacturing, software, and digital AI solutions across healthcare and industrial sectors.
Nathalie Criou
Ex-Google, Amazon, and Twilio executive
Leads product and portfolio strategy across every business stage from startup founding to billion-dollar operations. Specializes in identifying market problems and building product solutions through market logic and customer pull. Leverages technology to help small teams create outsize impact and measurable business results.
Jatin Kamat
Product/tech leader specializing in AI-driven innovation and global e-commerce
Brings 8+ years of VP/Director experience leading cross-functional teams from concept to launch across B2B, B2C, and D2C platforms. Built AI-driven features that enhanced e-commerce experiences and managed global SaaS platform rollouts. Expert in product lifecycle management, platform modernization, and turning product strategy into measurable business results.
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