Service Offering
Marketing Strategy
Modern marketing demands both strategic vision and tactical precision. Catalant empowers organizations to:
APPROACH
Marketing Excellence from Strategy to Execution
01
Assess gaps and align
Evaluate existing marketing performance, customer insights, and competitive positioning. Uncover inefficiencies and missed opportunities, then align stakeholder priorities for growth potential.
02
Design holistic strategy
Develop a comprehensive marketing strategy covering brand positioning, go-to-market and activation, customer experience, and innovation pipeline. Ground all initiatives in data and insights aligned with business objectives.
03
Map customer ecosystems
Define integrated customer journeys across all touchpoints and marketing disciplines. Create experience frameworks that connect brand, innovation, and engagement.
04
Define metrics
Establish meaningful KPIs across brand health, customer engagement, innovation impact, and business outcomes. Design measurable plans that drive accountability and ensure marketing efforts remain aligned with business objectives.
05
Enable execution
Deliver actionable roadmaps for brand, go-to-market and activation, customer, innovation, and experience strategies. Support organizational alignment and capability building to ensure strategy translates into results.
Solution Spotlight: Catalant Forward Deployed Experts™
Marketing Strategy That Moves Metrics
Bring marketing strategists together with AI engineers to build a plan powered by AI insight into what's actually driving performance.
WINNING TOGETHER
Marketing Strategy Use Cases
Problem
A premium consumer products brand faced declining market position due to limited distribution, reduced relevance, and suffered from the inability to connect with younger, diverse consumers without losing existing customer loyalty.
Action
Over 8 weeks, consultants performed comprehensive consumer and competitive analyses to identify growth opportunities. They developed a data-driven marketing strategy emphasizing direct-to-consumer growth, increased brand awareness among target demographics, accelerated franchise expansion, and optimized marketing effectiveness through modern tactics.
Results
Within the first year of implementation:
- $45M revenue growth (7% CAGR), outpacing market competitors
- Grew priority franchises 30%, significantly exceeding targets
- Recruited 775,000 new customers while improving retention by 2%
- Ranked #2 in purchase interest among Gen Z consumers
Iconic Fragrance Brand Repositioning
A globally recognized men’s fragrance brand lost its market leadership position due to stagnant innovation and misaligned consumer targeting. Consultants conducted detailed consumer analyses and strategic repositioning, launching two new fragrance lines with targeted audience profiles and omnichannel campaigns. The relaunch successfully established two Top 10 franchises and achieved Top 5 U.S. brand ranking in premium men’s fragrances.
Healthcare Digital Marketing Launch
A healthcare organization launching a new service needed to rapidly build awareness through digital channels without prior category marketing expertise. Consultants developed a comprehensive digital marketing strategy including messaging frameworks, creative direction, and scalable content templates. The campaign generated tens of millions of impressions with industry-leading efficiency metrics and drove over 50% of total site traffic.
featured experts
Marketing Strategy Consultants
Cheryl Tan
Catalant consultant
Ex-McKinsey, Walmart, and Minted marketing strategist
Theresa Block
Catalant consultant
Ex-Estée Lauder strategic planning professional across CPG, luxury, and beauty
Cheryl Tan
Ex-McKinsey, Walmart, and Minted marketing strategist
Uncovers market opportunities and develops go-to-market strategies that unlock growth and clarify positioning for B2C and B2B brands. Creates actionable marketing plans that align teams around strategic execution and drive measurable business results.
Theresa Block
Ex-Estée Lauder strategic planning professional across CPG, luxury, and beauty
Builds data-driven marketing strategies through integrated analytics frameworks that drive revenue growth, customer value, and loyalty. Creates proprietary customer-centered strategic plans that deliver measurable business outcomes across retail sectors.
Joanne Bletz
Ex-L'Oreal and Coty marketing expert in consumer beauty and luxury
Global marketing strategies with a proven track record of driving revenue, growth, profitability and market share. Advises C-suite leaders on crafting data-driven marketing strategies, executing omnichannel go-to-market plans, and launching successful product innovations with measurable business results.
Polly Israni
Ex-Google, Salesforce, and McKesson marketing exec in healthcare, AI, and SaaS
Builds data-driven B2B go-to-market strategies at the intersection of healthcare, data, and AI. Drives measurable growth through product positioning, demand generation, and AI-enabled marketing. Scales marketing foundations post-product-market fit in complex, regulated industries.
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