our capabilities
Sales & Marketing
Accelerate growth and optimize revenue
In a customer-centric marketplace, commercial excellence isn't simply about hitting revenue targets; it's about creating systematic capabilities that drive sustainable revenue growth, optimize customer value, and build competitive moats around your market position. Catalant consultants are former operators and elite consultants who have implemented proven frameworks in high-growth companies to transform the commercial engine.
Why Catalant
From go-to-market strategy to AI-powered revenue operations optimization, our consultants combine deep sales and marketing expertise with proven methodologies and real-world insights to unlock growth potential and build scalable revenue capabilities.
Revenue Growth Veterans
Our consultants have built and scaled sales and marketing functions at Fortune 500 companies and across private equity portfolios.
Full-Funnel Expertise
Catalant consultants have end-to-end commercial experience, from market strategy to customer success and retention.
Technology-Driven Approach
Catalant consultants have experience deploying advanced analytics and AI sales technologies to optimize every aspect of the commercial process.
Service Offerings
Our Sales & Marketing Capabilities
Go-to-Market Strategy & Execution
Marketing & Customer Acquisition
Solution Spotlight: Catalant Forward Deployed Experts™
AI That Drives ROI for Sales & Marketing
Bring together functional experts with AI engineers to develop AI-powered solutions for your toughest sales and marketing problems.
case studies
Exceptional Client Outcomes
Catalant consultants deliver support across every stage of the commercial value chain, enabling businesses to accelerate growth, improve profitability, and achieve sales and marketing excellence.
use cases
Exceptional Outcomes
Catalant consultants deliver support across every stage of the commercial value chain, enabling businesses to accelerate growth, improve profitability, and achieve sales and marketing excellence.
Sales Strategy Redesign
A Catalant consultant sized segment potential, revamped the coverage model, and realigned org-wide incentives for a PE-backed SaaS firm, driving
24% YoY
bookings growth across existing accounts.
Commercial Improvement
An underperforming industrial-services BU tapped a Catalant consultant for a commercial effectiveness overhaul, implementing six high-impact initiatives that delivered
20%
growth in bookings across the unit.
Brand Market Segmentation
A $3B FMCG brand enlisted a Catalant consultant for psychographic segmentation, behavior analytics, and CRM integration — vaulting the brand to #2 in its category, dominating influencer buzz, and uncovering a
$300M
innovation pipeline.
Pricing Optimization
A plant-based food company partnered with a Catalant consultant to craft a value-based pricing strategy, capturing
15%
market share in the plant-based burger aisle.
Revamped Sales Process
A global pharma company partnered with a Catalant consultant to refine physician targeting, segmentation, and call flows — achieving a
28%
increase in calls per rep.
Meet Our Consultants
Catalant’s Deep Sales & Marketing Expertise
Our sales and marketing consultants bring revenue-building experience from high-growth organizations and proven methodologies and growth strategies. This unique blend of real-world experience and systematic problem-solving approaches ensures sustainable revenue growth for your organization.
Experts From
Consultants From
Carlos Castelan
Catalant consultant
10+ years of experience working accelerating retail transformations
Carlos Castelan
Catalant consultant
10+ years of experience working accelerating retail transformations
The Founder & Managing Director of The Navio Group, a consulting firm that works with F500 retailers and PE-backed companies. Former BCG Consultant.
Lisa Thompson
Catalant consultant
25+ years of experience driving profitable growth in multiple B2B industries
Lisa Thompson
Catalant consultant
25+ years of experience driving profitable growth in multiple B2B industries
James Black
Catalant consultant
Ex-P&G brand manager and McKinsey marketing and insights strategist
James Black
Catalant consultant
Ex-P&G brand manager and McKinsey marketing and insights strategist
20+ years developing actionable customer insights and market intelligence that shape growth strategies. Strengthens marketing fundamentals through data-driven analysis, consumer behavior assessment, and strategic market positioning across diverse industries.
Lilly Minkove
Catalant consultant
Ex-McKinsey, Goldman Sachs, LVMH, and Tapestry CMO
Lilly Minkove
Catalant consultant
Ex-McKinsey, Goldman Sachs, LVMH, and Tapestry CMO
Transforms customer and market insights into winning strategies across luxury and beauty sectors. Builds powerful segmentation frameworks, sharpens brand positioning, and creates growth playbooks that drive executive alignment and accelerate value creation for PE-backed companies.
Jennifer Kozak
Catalant consultant
20 years of experience in value capture planning, GTM, and commercial excellence
Jennifer Kozak
Catalant consultant
20 years of experience in value capture planning, GTM, and commercial excellence
Mohammed Zakir
Catalant consultant
25+ years of pricing and analytics experience and Simon Kucher alum
Mohammed Zakir
Catalant consultant
25+ years of pricing and analytics experience and Simon Kucher alum
Stacy Sifleet
Catalant consultant
Ex-Kearney leader with pricing and analytics expertise from True Value Hardware, Sears, and Burke
Stacy Sifleet
Catalant consultant
Ex-Kearney leader with pricing and analytics expertise from True Value Hardware, Sears, and Burke
Theresa Block
Catalant consultant
Ex-Estée Lauder data-driven marketing strategist across CPG, luxury, and beauty
Theresa Block
Catalant consultant
Ex-Estée Lauder data-driven marketing strategist across CPG, luxury, and beauty
Sales & Marketing Insights
Read the latest thought leadership from across the Catalant community, including independent research, expert perspectives, and tested frameworks from real-world engagements.
