Service Offering
Customer & Market Insights
Complex market conditions demand precise customer intelligence to guide positioning, product development, and go-to-market investments. Catalant transforms fragmented data into actionable commercial strategies that will:
APPROACH
Drive Growth Through Customer and Market Intelligence
01
Frame strategic questions
Align with stakeholders on key decisions requiring customer and market insights—whether clarifying positioning, optimizing go-to-market approaches, or identifying high-value segments. Define success metrics and ensure insights directly support business outcomes.
02
Assess market opportunities
Evaluate potential markets, segments, and opportunities using integrated data sources like market databases, secondary research, and primary customer research. Build comprehensive fact bases capturing market dynamics, competitive landscapes, and growth potential.
03
Integrate comprehensive data
Unify disparate data into comprehensive customer views using advanced analytics and AI-enabled methodologies to extract deeper behavioral insights. Apply analytical rigor to uncover demand drivers, loyalty factors, and competitive threats connecting consumer motivations with market shifts.
04
Prioritize opportunities
Develop systematic evaluation criteria covering market size, growth potential, competitive attractiveness, strategic fit, and implementation feasibility. Translate analysis into clear "where to play" and "how to win" recommendations.
05
Embed actionable strategies
Translate findings into strategic planning and commercial execution frameworks tailored to business needs and market realities. Build an insights-first culture to sustain competitive advantage.
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AI-Driven Insights Sharp Enough to Act On
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WINNING TOGETHER
Customer & Market Insights Use Cases
Problem
A $1B+ global beauty brand under new ownership faced brand fatigue and stagnant growth in core markets, requiring a comprehensive assessment to understand brand health and identify customer-driven repositioning pathways.
Action
Consultants conducted comprehensive quantitative surveys, a brand health analysis, and qualitative voice-of-customer interviews. They mapped customer perceptions, competitive positioning, and brand equity across markets while synthesizing findings into strategic frameworks. The executive team and board adopted the resulting brand repositioning strategy as the foundation of a three-year strategic plan.
Results
Impact included:
- Clear articulation of core and at-risk customer segments
- Refined brand purpose and messaging hierarchy
- Strategic roadmap to recapture share in priority markets and channels
PE Due Diligence for Baby Products
A middle-market private equity firm evaluating a branded baby products platform needed rapid commercial due diligence. The consultant conducted a 4-week sprint integrating macroeconomic forecasting, syndicated data, and custom brand diagnostics. They validated recession-resilient positioning and identified key categories for future M&A, enabling confident platform acquisition and subsequent roll-up strategy execution.
Cereal Company Market Prioritization
A large cereal manufacturer pursued growth through market expansion and breakfast innovation amid shifting consumer preferences and market patterns. Over 4 weeks, a consultant assessed the attractiveness of 100+ markets using integrated primary research, secondary data, and market databases, delivering prioritized “where to play” recommendations with “how to win” action plans.
FMCG Brand Market Segmentation
A $3B FMCG brand faced competition and retail evolution, requiring deeper consumer insights. The consultant conducted a multi-layered segmentation analysis and transformed the brand targeting approach. The company became the #2 brand, popular among social influencers, unlocking a $600M innovation pipeline and over $200M in commercial opportunities.
featured experts
Customer & Market Insights Consultants
Lilly Minkove
Catalant consultant
Ex-McKinsey, Goldman Sachs, LVMH, and Tapestry CMO
James Black
Catalant consultant
Ex-P&G brand manager and McKinsey marketing and insights strategist
Lilly Minkove
Ex-McKinsey, Goldman Sachs, LVMH, and Tapestry CMO
Transforms customer and market insights into winning strategies across luxury and beauty sectors. Builds powerful segmentation frameworks, sharpens brand positioning, and creates growth playbooks that drive executive alignment and accelerate value creation for PE-backed companies.
James Black
Ex-P&G brand manager and McKinsey marketing and insights strategist
20+ years developing actionable customer insights and market intelligence that shape growth strategies. Strengthens marketing fundamentals through data-driven analysis, consumer behavior assessment, and strategic market positioning across diverse industries.
Theresa Block
Ex-Estee Lauder insights and analytics leader in CPG, retail, luxury, beauty
Builds customer-centered strategic plans through integrated analytics frameworks that drive revenue growth, customer value, and loyalty. Specializes in transforming market insights into proprietary strategies that deliver measurable business outcomes across retail sectors.
Omar Barraza
Ex-Marvell, Seagate, HireRight technology marketing executive
Brings 30+ years of executive experience improving outcomes for IT clients ranging from Fortune 500 to startups. Focuses on customer and market insights that enable market entries with $1B+ incremental revenue and market expansions achieving Top 3 market shares.
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