Service Offering
Pricing Optimization for Profit Growth
Pricing and packaging optimization is one of the most effective levers for profit growth. Our solutions help companies maximize revenue and profits by aligning pricing with market dynamics, value perception, and needs-based customer segmentation. Partner with Catalant to:
Approach
A Comprehensive Pricing Optimization Solution Designed for Impact
01
Conduct current price analysis
Conduct a comprehensive review of the existing pricing structure, including price sensitivity and competitor pricing. Identify revenue leakage and margin improvement opportunities.
02
Assess competitive positioning
Assess how your pricing compares to competitors and determine whether the pricing aligns with the company’s positioning in the market. Adjust prices to enhance competitive advantage without sacrificing profitability.
03
Develop segmentation and value-based pricing
Develop a value-based pricing model that reflects customer segments, willingness to pay, and perceived value. Understand different customer groups and tailor pricing and packaging to maximize revenue for each segment.
04
Develop discounting and promotion strategy
Evaluate the use of discounts, promotions, and rebates to ensure they’re driving customer behavior and profitability and not eroding margin unnecessarily.
05
Develop dynamic and demand-based pricing
Introduce strategies like dynamic pricing, which allow for real-time price adjustment based on costs, demand, seasonality, and market trends.
Solution Spotlight: Catalant Forward Deployed Experts™
AI-Powered Pricing That Protects Your Margin
Combine pricing strategists with AI engineers to build dynamic pricing models grounded in real demand signals.
Winning Together
Pricing Optimization Use Cases
Problem
A fast-growing company in the plant-based food market recognized a need to develop a value-based pricing approach for its frozen and refrigerated plant-based burgers to better compete in the market and drive profitability.
Action
A consultant with extensive experience in the retail and food industries, partnered with the commercial team to develop a comprehensive, value-based pricing strategy. The strategy focused on capturing optimal price points to enhance perceived value and competitive positioning within the retail market.
Results
The optimized pricing strategy improved market positioning. The strategy also provided a template for subsequent product launches, a valuable tool for the company’s commercial strategy, supporting future product launches and enabling more accurate, research-driven pricing decisions. The optimized strategy led to:
- 12% increase in revenue within the first three months post-implementation
- Improved market positioning leading to capturing 15% market share
SaaS Company
Overhauled pricing strategy for a SaaS business to develop a value-based model, segmenting customers by usage and perceived value. This resulted in a 15% increase in revenue within 12 months while retaining customers.
Major Retailer
Analyzed existing product pricing and customer behavior for a major retailer to reduce discounting and shift toward strategic promotions. This structure led to a 10% uplift in profitability within two quarters.
Hospitality Leader
Implemented a dynamic pricing strategy for a hospitality company based on customer demand and seasonal trends. This improved revenue per room by 8% during peak season while maintaining occupancy rates.
featured experts
Pricing Optimization for Profit Growth Consultants
Mohammed Zakir
Catalant consultant
25+ years of pricing and analytics experience and Simon Kucher alum
Stacy Sifleet
Catalant consultant
Ex-Kearney leader with pricing and analytics expertise from True Value Hardware, Sears, and Burke
Mohammed Zakir
25+ years of pricing and analytics experience and Simon Kucher alum
Founder and Principal at Acustrategy with experience across early-stage, mid-market, PE portcos, and Fortune 500 clients in tech, manufacturing, and other sectors.
Stacy Sifleet
Ex-Kearney leader with pricing and analytics expertise from True Value Hardware, Sears, and Burke
President of Pricing Velocity, a boutique pricing analytics consultancy providing advisory, analysis and implementation support in pricing, inventory and profitability.
Lisa Thompson
25+ years of experience driving profitable growth in multiple B2B industries
Founder and CEO of Sturbridge Growth Partners, experienced board member, and former Deloitte Partner.
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