Service Offering
Digital & Performance Marketing Strategy
Whether driving B2B lead generation or B2C customer acquisition, successful organizations treat digital marketing as a strategic growth engine rather than a discretionary expense. Catalant enables companies to:
APPROACH
Create High-Performance Digital Marketing Systems
01
Diagnose and align
Audit your current marketing strategy, technology stack, and performance data to identify gaps and improvement opportunities. Establish clear KPIs and growth targets aligned with business objectives.
02
Design digital strategy
Develop a comprehensive integrated campaign strategy across channels like paid search, social, and automation. Create attribution models and testing roadmaps for optimal performance.
03
Optimize infrastructure
Streamline the marketing tech stack to eliminate redundancies and ensure seamless data integration. Align platforms to support omnichannel execution and accurate attribution.
04
Execute and test
Launch coordinated campaigns with structured creative testing and real-time optimizations. Implement conversion rate improvements across customer journey touchpoints.
05
Monitor and scale
Implement comprehensive reporting frameworks focused on ROI and customer journey insights. Develop feedback loops to refine strategy and scale high-performing initiatives.
Solution Spotlight: Catalant Forward Deployed Experts™
Modern Performance Marketing That Performs
Pair savvy marketers with AI engineers to build AI-powered intelligence and optimization that turns marketing investments into results.
WINNING TOGETHER
Digital & Performance Marketing Strategy Use Cases
Problem
A premium drinkware brand struggled with conversion rates below 3% and excessive reliance on one-time purchases. Data revealed that new buyers represented 88% of the customer mix and drove 85% of total revenue.
Action
Consultants redesigned the entire digital customer experience, focusing on the critical first 30- to 60-day engagement window. They launched a comprehensive brand campaign across out-of-home (OOH), digital, and audio channels while simultaneously building retention infrastructure from the ground up, including email automation and loyalty programs.
Results
- 12% increase in overall conversion rate
- 60% growth in email revenue with 32% database expansion
- Loyalty member lifetime value 1.8x higher than average customers
- 34% traffic increase and 4% sales growth in first campaign month
HVAC Services Portfolio Optimization
A PE-backed home services company with brands across HVAC, electrical, and plumbing lacked visibility into marketing performance in PPC, direct mail, TV, and SEO channels. Consultants performed detailed audits, uncovering inefficiencies in digital and traditional campaigns. They redesigned the annual strategy with structured planning and disciplined budget management. Marketing-driven sales increased 30% versus plan and better visibility into ROI enabled smarter reinvestment decisions.
Neurology Product Launch Success
A mid-sized biopharmaceutical company's new neurology product lacked market traction despite strong clinical differentiation. Consultants developed a differentiated brand identity and omnichannel strategy including paid search, programmatic media, and thought leadership partnerships. This integrated approach delivered an annual campaign ROI of > 800%, repositioning the product as a key commercial growth driver.
featured experts
Digital & Performance Marketing Strategy Consultants
Temilola Agbede
Catalant consultant
Ex-Estee Lauder marketing executive scaling DTC-first brands
Michael Conti
Catalant consultant
Trusted advisor for PE-backed brands scaling performance marketing
Temilola Agbede
Ex-Estee Lauder marketing executive scaling DTC-first brands
Transforms customer journeys from discovery to loyalty through digital marketing strategies that drive sustainable growth. Specializes in building conversion-focused campaigns that generate immediate revenue while strengthening long-term brand equity for CPG and beauty brands.
Michael Conti
Trusted advisor for PE-backed brands scaling performance marketing
Builds scalable performance marketing engines that drive measurable, profitable growth. Has led multi-million dollar paid media strategies that help clients hit demand targets while reducing acquisition costs. Recent work includes overhauls for HVAC, plumbing, and garage door companies—transforming campaigns into efficient systems.
Lyndsay Handlos
Ex-Pfizer, Gilead, McKesson marketing leader driving omnichannel growth
Brings 20 years of digital and performance marketing experience across top healthcare and tech brands. Specializes in optimization, omnichannel strategy, and Martech efficiency to help companies scale through ROI-backed campaigns, creative testing, and streamlined tech stacks that drive measurable growth and operational excellence.
Diane Chen
Ex-Microsoft, Lenovo digital marketing leader transforming iconic brands
Specializes in digital and performance marketing for B2C and B2B brands including Xbox, Downy, and Tide. Brings 20+ years of experience driving full-funnel marketing strategies that blend technology and data-driven approaches to deliver measurable business outcomes and growth.
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