our capabilities
Sales & Marketing
Accelerate growth and optimize revenue
In a customer-centric marketplace, commercial excellence isn't simply about hitting revenue targets; it's about creating systematic capabilities that drive sustainable revenue growth, optimize customer value, and build competitive moats around your market position. Catalant allows you to partner with former operators and consultants who have implemented proven frameworks in high-growth companies to transform the commercial engine.
Why Catalant
From go-to-market strategy to revenue operations optimization, our Experts combine deep sales and marketing expertise with proven methodologies and real-world insights to unlock growth potential and build scalable revenue capabilities.
Revenue Growth Veterans
Our Experts have built and scaled sales and marketing functions at Fortune 500 companies and across private equity portfolios.
Full-Funnel Expertise
Catalant has Experts with end-to-end commercial capabilities from market strategy to customer success and retention.
Data-Driven Approach
Catalant Experts have experience deploying advanced analytics and modern sales technologies to optimize every aspect of the commercial process.
Service Offerings
Our Sales & Marketing Capabilities
Marketing & Customer Acquisition
case studies
Exceptional Client Outcomes
Catalant Experts deliver support across every stage of the commercial value chain, enabling businesses to accelerate growth, improve profitability, and achieve sales and marketing excellence.
Sales Strategy Redesign
A PE-backed SaaS company sought to drive cross-portfolio growth within enterprise accounts while optimizing their commercial coverage model. A Catalant Expert assessed segment potential and buying behaviors. Then, they re-designed the commercial organization to increaser buyer penetration at existing customers and redesigned organizational and compensation structures to align incentives. This approach increased bookings 24% YoY across their existing account base.
Commercial Improvement
An under-performing business unit in the industrial services company needed a commercial effectiveness assessment. Catalant's Expert led an assessment that identified six prioritized improvement initiatives that BU leadership embraced and immediately began implementing, resulting in 20% in bookings growth and 22% in contribution margin growth.
Pricing Optimization
A fast-growing plant-based food company needed a value-based pricing approach for its plant-based burgers to better compete in the market and drive profitability. Catalant’s Expert, with extensive retail and food industry experience, partnered with the company's Commercial team to develop a comprehensive, value-based pricing strategy that enhanced perceived value and competitive positioning. The optimized strategy led to a 12% increase in revenue within the first three months and improved market positioning that led to capturing 15% market share.
Brand Market Segmentation
A $3B fast-moving consumer goods brand facing share erosion from startup competitors and evolving retail channels needed deep consumer understanding to fortify relationships and accelerate acquisition. Catalant's Expert conducted a multi-layered segmentation initiative that included psychographic research, behavior analytics, and CRM integration. This transformed targeting, achieving #2 category position and enabling the company to become the most mentioned brand among YouTube and Instagram influencers while identifying $600M in innovation pipeline and $200M+ in commercial opportunities.
Loyalty Program Development
A large retailer needed to develop a new, innovative loyalty program and required brand strategy expertise to define the program and create an implementation roadmap. A Catalant Expert, former BCG consultant with deep experience bringing new experiences to market at large retailers, led the strategic development. The Expert recommended brand positioning and go-to-market strategy for the new program, with the client extending the engagement through implementation planning and execution
Revamped Sales Process
A global pharma company struggled to meet sales expectations, with sales reps not meeting targets and leadership unable to understand performance drivers. Catalant's Expert improved physician targeting, developed a robust segmentation methodology, and optimized call flows and sales roles. Through this process, the company saw a significant impact on market share, with one brand expanding by 33%. In addition, they experienced a 28% increase in calls per rep and a 55% increase in sales manager coaching.
case studies
Exceptional Client Outcomes
Catalant Experts deliver support across every stage of the commercial value chain, enabling businesses to accelerate growth, improve profitability, and achieve sales and marketing excellence.
Sales Strategy Redesign
A Catalant Expert sized segment potential, revamped the coverage model, and realigned org-wide incentives for a PE-backed SaaS firm—driving
24% YoY
bookings growth across existing accounts.
Commercial Improvement
An underperforming industrial-services BU tapped a Catalant Expert for a commercial-effectiveness overhaul—implementing six high-impact initiatives that delivered
20%
growth in bookings across the unit.
Brand Market Segmentation
A $3B FMCG brand enlisted a Catalant Expert for psychographic segmentation, behavior analytics, and CRM integration—vaulting the brand to #2 in its category, dominating influencer buzz, and uncovering a
$300M
innovation pipeline.
Pricing Optimization
A plant-based food company partnered with a Catalant Expert to craft a value-based pricing strategy—capturing
15%
market share in the plant-based burger aisle.
Revamped Sales Process
A global pharma company partnered with a Catalant Expert to refine physician targeting, segmentation, and call flows—achieving a
28%
increase in calls per rep.
Meet Our Experts
Catalant’s deep sales & marketing expertise
Experts in our sales and marketing practice bring revenue-building experience from high-growth organizations combined with training in proven methodologies and growth strategies. This unique blend of real-world experience and systematic approach ensures sustainable revenue growth for your organization.
Experts From
Experts From
Carlos C.
10+ years of experience working accelerating retail transformations
The Founder & Managing Director of The Navio Group, a consulting firm that works with F500 retailers and PE-backed companies. Former BCG Consultant.
Lisa S.
25+ years of experience driving profitable growth in multiple B2B industries
James B.
Ex-P&G brand manager and McKinsey marketing and insights strategist
20+ years developing actionable customer insights and market intelligence that shape growth strategies. Strengthens marketing fundamentals through data-driven analysis, consumer behavior assessment, and strategic market positioning across diverse industries.
Lilly M.
Ex-McKinsey, Goldman Sachs, LVMH, and Tapestry CMO
Transforms customer and market insights into winning strategies across luxury and beauty sectors. Builds powerful segmentation frameworks, sharpens brand positioning, and creates growth playbooks that drive executive alignment and accelerate value creation for PE-backed companies.
Simon M.
20 years of experience in transformation, growth, and GTM
Jennifer K.
20 years of experience in value capture planning, GTM, and commercial excellence
Mohammed Z.
25+ years of pricing and analytics experience and Simon Kucher alum
Stacy S.
Ex-Kearney leader with pricing and analytics expertise from True Value Hardware, Sears, and Burke
Theresa B.
Ex-Estée Lauder data-driven marketing strategist across CPG, luxury, and beauty
Ross M.
15+ years of experience in value creation, GTM, and financial operations
