Customer Insights & Value Creation for Retail, Luxury, Beauty
Education
MBA from Northwestern University – Kellogg School of Management
Focus: Strategy & Management
Work Experience
Founding Partner at ArtLogica Group
Jan 2016 – Present
Fractional Executive and Advisor – Strategy, Marketing, Insights at WE ARE THE BOARD
Jul 2023 – Present
Chief Marketing Office at Hair Cuttery Family of Brands
Sept 2020 – May 2022
Interim Head of Ecommerce and Digital Marketing at Timbuk2
May 2016 – Mar 2017
Principal at LM Luxury Consulting
Mar 2012 – Dec 2015
Director of Stores, Mid-Atlantic at LVMH
Mar 2010 – Feb 2012
Director of Sales, Europe & Americas at Coach
Sept 2006 – Mar 2010
Consultant at McKinsey & Co
Sept 2004 – Sept 2006
About Me
Ex-McKinsey engagement manager with 20+ years of retail, wholesale & digital operating experience (Coach, LVMH, Timbuk2, Hair Cuttery) to help retail, consumer and beauty brands grow.
Leverage customer insights, data and analytics to create purposeful growth strategies with leadership team buy in.
Focused on both strategy and actionable implementation – bringing the PPT-based growth plans to fruition. Past clients include PE firms, Big 4 consulting firms, Kohl’s, CVS, Spanx, Caleres, The Body Shop, Nine West Group, Birdies, Align Technology (Invisalign) and VC-backed firms.
Qualifications
Project Categories
- Voice of the Customer Research
- Market Segmentation
- Competitive Analysis
- Pricing Analysis & Optimization
- Market Mapping & TAM Analysis
- Project Management
- New Market Entry
- Go-to-Market Strategy
- Brand Strategy
- Public Relations Strategy
- Marketing Strategy
- Interim Executive – Marketing
- Interim Executive – CEO/COO/CFO
Industries
- Consumer Goods
- Consumer Services
- Private Equity
- Travel & Hospitality
- Retail
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