Pricing Optimization for Profit Growth

Pricing and packaging optimization is one of the most effective levers for profit growth. Our solutions help companies maximize revenue and profits by aligning pricing with market dynamics, value perception, and needs-based customer segmentation. Partner with pricing Experts with operating expertise and former practice leadership experience at top consulting firms to:

Identify revenue leakage and margin improvement opportunities and deepen your understanding of different customer segments

Design value-based pricing strategies that reflect customer needs, the competitive landscape, and demand-based pricing.

Approach

A Comprehensive Pricing Optimization Solution Designed for Impact

01

Conduct current price analysis

Conduct a comprehensive review of the existing pricing structure, including price sensitivity and competitor pricing. Identify revenue leakage and margin improvement opportunities.

02

Assess competitive positioning

Assess how your pricing compares to competitors and determine whether the pricing aligns with the company’s positioning in the market. Adjust prices to enhance competitive advantage without sacrificing profitability.

03

Develop segmentation and value-based pricing

Develop a value-based pricing model that reflects customer segments, willingness to pay, and perceived value. Understand different customer groups and tailor pricing and packaging to maximize revenue for each segment.

04

Develop discounting and promotion strategy

Evaluate the use of discounts, promotions, and rebates to ensure they’re driving customer behavior and profitability and not eroding margin unnecessarily.

05

Develop dynamic and demand-based pricing

Introduce strategies like dynamic pricing, which allow for real-time price adjustment based on costs, demand, seasonality, and market trends.

Winning Together

Pricing Optimization in Action

Food Tech Startup
More Success Stories

Problem

A fast-growing company in the plant-based food market recognized a need to develop a value-based pricing approach for its frozen and refrigerated plant-based burgers to better compete in the market and drive profitability.

Action

Catalant’s Pricing Optimization Expert, with extensive experience in the retail and food industries, partnered with the Commercial team to develop a comprehensive, value-based pricing strategy. The strategy focused on capturing optimal price points to enhance perceived value and competitive positioning within the retail market.

Results

The optimized pricing strategy improved market positioning. The strategy also provided a template for subsequent product launches, a valuable tool for the company’s commercial strategy, supporting future product launches and enabling more accurate, research-driven pricing decisions. The optimized strategy led to: 

 

  • 12% increase in revenue within the first three months post-implementation
  • Improved market positioning leading to capturing 15% market share

SaaS Company

Overhauled pricing strategy for a SaaS business to develop a value-based model, segmenting customers by usage and perceived value. This resulted in a 15% increase in revenue within 12 months while holding on customer retention.

Major Retailer

Analyzed existing product pricing and customer behavior for a major retailer to reduce discounting and shift toward strategic promotions. This structure led to a 10% uplift in profitability within two quarters.

Hospitality Leader

Implemented a dynamic pricing strategy for a hospitality company, based on customer demand and season trends. This improved revenue per room by 8% during peak season while maintaining occupancy rates.

Featured Pricing Optimization Experts

Featured Pricing Optimization Experts

Emily E.

15+ years experience in pricing and growth across diverse B2B and B2C industries

Former Head of Pricing at BCG Gamma and former Associate Partner at McKinsey focused on sales, marketing, and growth.

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Mohammed Z.

25+ years of pricing and analytics experience and Simon Kucher alum

Founder and Principal at Acustrategy with experience across early-stage, mid-market, PE portcos, and Fortune 500 clients in tech, manufacturing, and other sectors.

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Lisa S.

25+ years of experience driving profitable growth in multiple B2B industries

Founder and CEO of Sturbridge Growth Partners, experienced board member, and former Deloitte Partner.

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Turn your pricing strategy into a powerful growth lever.

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