Strategic Trends from 2022 to Apply to Your 2023 Business Plan
With constant economic, political, and social change across the globe in 2022, one thing is clear: The organizations and firms that successfully navigated the ongoing uncertainty acted with agility.
Leaders at enterprises, private equity firms, and consulting firms chose to work with independent consultants and subject matter experts who have an average of 19+ years of work experience to help them reactively and proactively manage these changes.
At Catalant, we have access to in-depth platform data that offers insight into how our clients — including Fortune 500s and leading private equity and consulting firms — used business agility along with a mix of other strategies to successfully operate amid uncertainty.
In Catalant’s 2022 Trends Report, we share and analyze these strategic trends including:
- Enterprises updated their organizational charts.
- Go-to-market teams developed a deep understanding of their markets and customers.
- Operations teams focused on process improvements.
- Corporate strategy departments prioritized operational efficiency.
4 Strategic Trends from 2022 to Apply to Your 2023 Plan
Below is an overview of the four trends covered in the report — you can download the full, free Trends Report here.
1. Enterprises updated their organizational charts.
Workforce has been top of mind for organizations since the pandemic began. Catalant data shows a 65% YoY increase in organizational design projects between 2021 to 2022.
In recent years, companies redesigned workforces and adjusted how they think about them. They also worked to retain current talent and fill skill gaps with flexible resources to prepare for unplanned market dynamics.
2. Go-to-market teams developed a deep understanding of their markets and customers.
Organizations across nearly every industry have had to “re-evaluate how they deliver value, who their customers are, and how they reach clients,” says Catalant CEO and Co-founder Pat Petitti.
To accomplish all of this work, go-to-market teams developed a deeper understanding of their markets and customers — and more specifically, the voice of the customer. On the Catalant Marketplace, we saw a 14% YoY increase in voice of the customer projects in 2022.
Companies continue to prioritize insights directly from their customers to effectively meet their needs throughout each stage of the buyer’s journey.
3. Operations teams focused on cost-efficiency and process improvements.
In 2022, operations teams optimized for productive and efficient processes. In fact, the top operations project type opened on the Catalant platform in 2022 was process improvement. This focus explains how organizations maintained their bottom line despite ongoing market volatility and were able to allocate more time to high-value projects.
4. Strategy leaders prioritized operational efficiency.
Strategy leadership teams continued working on their usual projects such as M&A deals and market diagnostics in 2022. They also identified ways to scale operational efficiency across their organizations.
Businesses engaged with independent consultants to implement operational efficiency strategies including strategic flexibility and lean management. This explains why there were significant increases in HR organization projects and operations and supply chain management projects in 2022 on the Catalant platform.
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