Healthcare Strategy, Project Mgt & Transformation


MBA from Notre Dame

BA from Mercy University 
Focus: Business

Work Experience

Founder/Principal, at Refined Path
2016 – Present

Founded a consultancy that specializes in aligning real world data and helping teams collaborate to achieve desired outcomes. Specialize in helping healthcare and life science companies with market access, sales, marketing and optimizing patient journeys.
We provide and range of analytics, RWE strategy and data activation services. Expertise includes project management and implementing media and marketing technologies. Services:

  • Customer insights and analytics. Including ethnography, surveys and pricing.
  • Growth strategies. Including market expansion and new product.
  • Project management. Including platform implementations and brand architecture development.
  • 360° customer engagement and personalization.
  • Custom application development to increase automation and collaboration. Including CDP, CRM and ERP.

General Manager, Programmatic Media Strategy & Platform at Xandr,
2014 – 2015

VP – Digital Strategy & Services at Merkle
2012 – 2013

CEO at Real Time Content (Sold to Pitney Bowes)
2019 – 2011

EVP, Digital Marketing Strategy at Blast Radius
2006 – 2008

VP, Digital Strategy & Analytics at Razorfish
2000 – 2006

About Me

Specialize in integrating data and technology and helping cross-functional teams collaborate to drive growth. Over my 25+ year career, I’ve has collaborated with great teams in leadership roles at digital consultancies and technology firms.


Project Categories

  • Brand Consulting
  • Project Management
  • Market Research
  • Digital Marketing
  • Management Consulting
  • Change Management
  • Business Analytics
  • Marketing Strategy
  • Healthcare Consulting
  • Strategic Planning


  • Pharma & Biotech
  • Consumer Goods
  • Healthcare Services
  • Professional & Business Services
  • Retail

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