Education

MBA from Notre Dame

BA from Mercy University 
Focus: Business

Work Experience

Founder/Principal, at Refined Path
2016 – Present

Founded a consultancy that specializes in aligning real world data and helping teams collaborate to achieve desired outcomes. Specialize in helping healthcare and life science companies with market access, sales, marketing and optimizing patient journeys.
We provide and range of analytics, RWE strategy and data activation services. Expertise includes project management and implementing media and marketing technologies. Services:

• Customer insights and analytics. Including ethnography, surveys and pricing.
• Growth strategies. Including market expansion and new product.
• Project management. Including platform implementations and brand architecture development.
• 360° customer engagement and personalization.
• Custom application development to increase automation and collaboration. Including CDP, CRM and ERP.

General Manager, Programmatic Media Strategy & Platform at Xandr,
2014 – 2015

Launched an automated guaranteed media buying platform. Offered advertisers the ability to purchase reserved placements on premium publishers including CBS, Hearst, Weather.com and WebMD. Developed people-based campaigns and account-based marketing campaigns.

VP – Digital Strategy & Services at Merkle
2012 – 2013

Helped launch digital agency services. Provided programmatic media buying, search engine marketing, social marketing and eMail services to leading firms including Dell, Hearst and MetLife.

CEO at Real Time Content (Sold to Pitney Bowes)
2019 – 2011

Led a startup team of 25 that developed and marketed an interactive video platform. We offered personalized video capabilities to leading marketers including Microsoft. The business was spun out of British Telecom’s research labs.

EVP, Digital Marketing Strategy at Blast Radius
2006 – 2008

Lead business unit and team that developed digital strategies for BMW Canada, Electronic Arts and Nike Jordan. Was a member of the Executive Team that sold the agency to WPP.

VP, Digital Strategy & Analytics at Razorfish
2000 – 2006

Responsible for client strategy and insights for the eastern United States for a leading digital agency. Clients included AstraZeneca, Capital One, Chase, Schering-Plough, Starwood Hotels & Resorts and Verizon.