I’m an ex-Amazon fractional product leader and founder of an independent product studio


Bachelor of Economics from Brigham Young University-Provo
Aug 2010 – May 2016
Focus: Behavioral economics, Econometrics, Mandarin Chinese, Business management

Work Experience

Founder & Fractional Product Leader at Chairlift Product Studio
Sep 2021 

  • Took a napkin concept and built a new product from zero-to-one for a Series-A HR Tech startup.
  • Led product for a series-C startup client and took their mobile app from MVP to a best-in-class experience.

  • Consulted numerous early stage startup clients on product strategy and finding product-market-fit.

Senior Product Manager at Amazon
Mar 2020  – Aug 2021

  • Led customer discovery and design of a new enterprise learning platform with a mission to reinvent workplace learning through machine learning based skill measurement and recommendations.
  • Led the design & development of a course platform redesign that resolved 10+ critical customer frustrations experienced by 100,000+ users.
  • Scaled the product world-wide by delivering a set of features and capabilities that enabled publishing courses in multiple languages.

Product Manager at Amazon
Oct 2018  – Mar 2020

  • Built the business case to fund a strategic Alexa opportunity which was reviewed and approved by senior Amazon leadership. This confidential project is expected to bring XXM in sales and impact.
  • Surfaced 10+ new innovative concepts to utilize technology and design to solve customer frustrations highlighted in UX research.
  • Shipped new features and experiments within customer reviews, personalization, recommendations, the mobile detail page, and automated marketing resulting in XM in incremental annual device sales.

Product Marketing Manager at Amazon 
Oct 2017  – Oct 2018

  • Designed & developed 1:1 personalized onboarding email journeys with events tied to customer behavior for 15+ devices resulting in increased registrations and engagement.
  • Worked with cross-functional team on 8 new product launches, owning and executing new device engagement intitatives with zero COEs and positive feedback from the media and customers.
  • Proposed and built the first Amazon Devices/Alexa NPS program and dashboard that continues to provide customer insights to fuel new features and programs.

Marketing & Product at Lucid Software 
May 2015  – Aug 2015

  • Proposed and designed a new offering for education users which produced >1M in ARR in the first year.
  • Designed and implemented landing page UX improvements leading to 15-25% better conversion.
  • Launched a blog targeting SMB customers which is now a significant traffic driver with 320+ articles.

About Me

I’m a fractional product leader and builder with nearly a decade of experience building new products. I was at Amazon for 5+ years and built new products within Kindle, Amazon Devices/Alexa, as well as a zero-to-one AI-powered workplace learning platform. I’ve helped build startups of all sizes including Lucid Software, Ribbon Home, OpenComp, Packsmith, etc. I have hands-on experience as a designer, a data analyst, and a developer which gives me context to bring winning products to life.


Project Categories

  • Interim Executive – CEO/COO/CFO
  • Digital & Mobile Strategy
  • Cloud Strategy
  • Digital Transformation Roadmapping
  • Product Management
  • Digital Strategy Project Management
  • Software Implementation
  • Technology Assessment’
  • New Market Entry
  • Brand Strategy
  • Voice of the Customer Research
  • Competitive Analysis

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