Brand Strategy, Communications, Partnerships, Leadership


Bachelors from University of New Hampshire
Jan 1999 – Jan 2003
Focus: Marketing

Work Experience

Consultant // Positioning, Brand & Comms Strategy, Creative, Activation at Catalant 
Sep 2018  – present

Director, Consumer Collecting at Red Bull 
Aug 2015  – Jun 2018

Lead Nat’l Strategy, Insights, Programs, Community Management, Resource Allocation for $20MM+ Brand Building, Trial Driving, Collegiate/Youth, Experiential/Field programs. Oversee 6x Full timers, Dotted line to Business Unit leadership and 80+ full timers with 900+ Part timers

National Cross Marketing & Consumer Activation Manager at Red Bull 
Mar 2013  – Aug 2015,  Los Angeles, CA, USA

Lead National Tentpole Campaigns & programs. Act as Cross Functional lead organization wide around key campaigns, assets, events, strategic consumption/can based initiatives.

National Retail Marketing Manager at Red Bull 
Feb 2012  – Mar 2013  Los Angeles, CA, USA

Create first ever Consumer Activation programs & strategy with top retailers (7-11, Walmart, Target, etc) leveraging Red Bull assets including athletes and multiple special can 360 activations in LA & NYC

Consumer Collecting Manager – Midwest USA at Red Bull 
May 2010  – Feb 2012,  Chicago, IL, USA

Strategy, Programs, Tools, Coaching, Budget Mgmt for the Midwest Business Unit

Reg’l Marketing Manager – New England at Red Bull 
Jul 2009  – Apr 2010

Field Marketing Manager – Boston at Red Bull 
May 2007  – Jun 2009,  Boston, MA, USA

Collegiate, Trial, Events (Core Community + Major City broad reaching), Team Management

Field Marketing Manager NH&ME at Red Bull 
Jan 2005  – Apr 2007,  Portland, ME, USA

Oversee 2x Full-time employees, Events, Trial, Collegiate, Resort/other partnerships

Team Manager at Red Bull 
Jan 2004  – Dec 2004  Maine, ME, USA

Launched Red Bull Marketing team in Maine – Event, Trial, Collegiate

About Me

15 year Red Bull Alum turned Independent Consultant (5 years)

Bringing leadership experience in Brand Marketing, Communications, Innovation, Experiential, Retail, Digital, Consumer Activation, Cross Functional Leadership w/ sales & operations.

Consulting base includes Global Brands, Emerging CPG/Startups, Celebrity Brands, and world-class creative agencies. I’m a one-man show but able to bring in my extensive & diverse network of experts (and agencies) to help where needed/relevant.

Let’s chat!


Project Categories

  • Interim Executive
  • Digital & Mobile Strategy
  • Compensation & Benefits Planning
  • Change Management
  • New Market Entry
  • Brand Strategy
  • Public Relations Strategy
  • Marketing Strategy Project Management
  • Social Media Marketing Strategy
  • Content Development
  • Voice of the Customer Research


  • Consumer Services
  • Entertainment & Media
  • Professional & Business Services
  • Travel & Hospitality
  • Retail
  • Consumer Goods

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