Executive with experience in marketing, product development for F500 FMCG companies.
- Developed the 3-year innovation strategy and 18-month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts.
- Oversaw end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset.
- Identified and implemented solutions for the brand that increased efficiency, reduced spend by 15% and increased marketing reach leading to the brand’s first profitable year since acquistion.
- Developed brand strategic marketing direction and long-term portfolio strategy.
- Created the commercial roadmap for the next 3 years, including defining target consumer, developing product roadmap to drive topline growth for startup.
- Determined organizational structure and recruiting criteria for startup and beyond.
- Directed external vendors, conceptualized and designed solutions for brand, shopper, and innovated problems enterprise-wide, with products outpacing category growth by 24% on $4B portfolio.
- Led branding strategy research and analysis including advertising, and coordinated multiple behavioral segmentations, leading to media mix modeling to reduce global advertising budgets by 43%.
- Spearheaded strategy and segmentation, driving commercial activities for global rollout of Neutrogena Hydro Boost, which was recognized by WWD as one of the top 100 skincare products of all time.
I have 20+ years experience in marketing, insights, and product development for top performing brands at multiple Fortune 500 consumer goods companies. With a proven ability to influence commercial operations, I have defined brand strategies, developed award-winning products, and strengthened equity for various brands. With strong collaboration skills, I have led both marketing and technical teams while working closely with clients, vendors, cross functional teams and executives.
- Interim Executive – Marketing
- Strategic Planning
- New Market Entry
- Go-to-Market Strategy
- Brand Strategy
- Marketing Strategy Project Management
- Voice of the Customer Research
- Market Segmentation
- Competitive Analysis
- Market Landscape
- Market Research Project Management
- Consumer Goods
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