Executive with experience in marketing, product development for F500 FMCG companies.


Bachelor of Science (BS) from Florida Agricultural and Mechanical University 
Sept 1998 – May 2001
Focus: Chemical Engineering

Work Experience

Director at Estee Lauder Companies 
Nov 2020  – Aug 2023

  • Developed the 3-year innovation strategy and 18-month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts.
  • Oversaw end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset.
  • Identified and implemented solutions for the brand that increased efficiency, reduced spend by 15% and increased marketing reach leading to the brand’s first profitable year since acquistion.

Chief Marketing Officer at Jade Infusions 
May 2020  – Aug 2023

  • Developed brand strategic marketing direction and long-term portfolio strategy.
  • Created the commercial roadmap for the next 3 years, including defining target consumer, developing product roadmap to drive topline growth for startup.
  • Determined organizational structure and recruiting criteria for startup and beyond.

Lead, Consumer and Business Intelligence at Johnson & Johnson 
Sep 2010  – Oct 2019

  • Directed external vendors, conceptualized and designed solutions for brand, shopper, and innovated problems enterprise-wide, with products outpacing category growth by 24% on $4B portfolio.
  • Led branding strategy research and analysis including advertising, and coordinated multiple behavioral segmentations, leading to media mix modeling to reduce global advertising budgets by 43%.
  • Spearheaded strategy and segmentation, driving commercial activities for global rollout of Neutrogena Hydro Boost, which was recognized by WWD as one of the top 100 skincare products of all time.
About Me

I have 20+ years experience in marketing, insights, and product development for top performing brands at multiple Fortune 500 consumer goods companies. With a proven ability to influence commercial operations, I have defined brand strategies, developed award-winning products, and strengthened equity for various brands. With strong collaboration skills, I have led both marketing and technical teams while working closely with clients, vendors, cross functional teams and executives.


Project Categories

  • Interim Executive – Marketing
  • Strategic Planning
  • Benchmarking
  • New Market Entry
  • Go-to-Market Strategy
  • Brand Strategy
  • Marketing Strategy Project Management
  • Voice of the Customer Research
  • Market Segmentation
  • Competitive Analysis
  • Market Landscape
  • Market Research Project Management


  • Manufacturing
  • Consumer Goods

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