Education

Bachelor of Science (BS) from Florida Agricultural and Mechanical University 
Sept 1998 – May 2001
Focus: Chemical Engineering

Work Experience

Director at Estee Lauder Companies 
Nov 2020  – Aug 2023

• Developed the 3-year innovation strategy and 18-month detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts.
• Oversaw end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset.
• Identified and implemented solutions for the brand that increased efficiency, reduced spend by 15% and increased marketing reach leading to the brand’s first profitable year since acquistion.

Chief Marketing Officer at Jade Infusions 
May 2020  – Aug 2023

• Developed brand strategic marketing direction and long-term portfolio strategy.
• Created the commercial roadmap for the next 3 years, including defining target consumer, developing product roadmap to drive topline growth for startup.
• Determined organizational structure and recruiting criteria for startup and beyond.

Lead, Consumer and Business Intelligence at Johnson & Johnson 
Sep 2010  – Oct 2019

• Directed external vendors, conceptualized and designed solutions for brand, shopper, and innovated problems enterprise-wide, with products outpacing category growth by 24% on $4B portfolio.
• Led branding strategy research and analysis including advertising, and coordinated multiple behavioral segmentations, leading to media mix modeling to reduce global advertising budgets by 43%.
• Spearheaded strategy and segmentation, driving commercial activities for global rollout of Neutrogena Hydro Boost, which was recognized by WWD as one of the top 100 skincare products of all time.