Ex-Netflix | Ex-Amazon | Software Engineering | AI


Bachelor of Science (BS) from UC Berkeley
2010 – 2014
Focus: Electrical Engineering and Computer Science

Work Experience

Founder, CEO at All-In Consulting
Dec 2021  – present

  • Lead an integration between a Carrier Consolidator and a 3PL Provider, resulting in 7-figure savings
  • Built a paperwork automation tool for a 3PL Provider, for automating data extraction and entry, speeding up paperwork processing 25x faster
  • Consulted with the CTO of a YC-Backed Series C e-commerce startup on a re-org affecting 70 engineers

Engineering Lead -Sr. Software Engineer at Netflix 
Aug 2017  – May 2021

  • Oversaw key growth initiatives for Netflix’s push to 200M+ subscribers. This includes: homepage improvements, notifications optimizations, payments testing, and partnership integrations.
  • Lead a multi-year re-architecture of Netflix’s notification system and the algorithm behind it. This system sends over 6 billion notifications per month and drove significant incremental revenue.
  • Headed several major technical debt reduction initiatives and API optimizations that provided a 4x improvement in developer velocity.

Software Development Engineer at Amazon 
Aug 2014  – Jun 2017

  • Designed the architecture for the services behind all parts of the Amazon Dash button, including the UI, registrations, order placements, vendor management, notifications, and Dash 3rd party API’s.
  • Scaled the systems behind the Amazon Dash Button to handle the international expansion of the Amazon Dash button from the US to Europe and Japan
  • Lead the cloud migration of the “middleware” services powering Kindle devices over to AWS’s EC-2 instances
About Me

Ex-Netflix, Amazon Senior Engineering Lead. I have 10+ years of experience building consumer products and internal tools. My specialties include AI integrations, AI training, OCR, and automation software.
I successfully sold a SaaS business on acquire.com in 2022, and have an Electrical Engineering and Computer Science degree from UC Berkeley.


Project Categories

  • Digital & Mobile Strategy
  • Cloud Strategy
  • Digital Transformation
  • Product Management
  • Project Management
  • Software Implementation
  • Technology Assessment
  • Business Impact Analysis
  • Data Science & Analysis
  • Data Visualization
  • Robotic Process Automation
  • Benchmarking
  • Big Data & Analytics


  • Transportation & Logistics
  • Retail
  • Technology
  • Consumer Goods
  • Manufacturing

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