B2C Marketing & Strategy Leader Focused on Customer Insights
Education
Master of Business Administration (M.B.A.) Harvard Business School
Sep 2006 – May 2008
Focus: Marketing, Leadership & Organizational Behavior
Bachelor’s Degree from Yale University
Sep 1998 – May 2002
Awards & Activities: Summa Cum Laude, Phi Beta Kappa
Work Experience
Marketing & Strategy Consultant at Lkb Consulting Llc. Innovations
Aug 2020 – present, San Francisco Bay Area
Independent Strategy & Marketing Consultant serving high-growth clients within Retail and CPG. Projects focus on long-term growth strategy, channel strategy, marketing strategy, and customer analytics.
Vice President, Marketing – Loyalty, Customer Experience, CRM at Rodan + Fields
May 2018 – Jun 2019
Built out R+F’s first true CRM capability, managing the Preferred Customer Perks program, driving customer analytics, and setting the future-state strategy for Customer Loyalty at the $1.5B direct-sales skincare company.
Vice President, Insights, Loyalty & Digital Engagement at Peet’S Coffee
Jun 2016 – May 2018
Led a newly established team of 20, reporting to the CEO, dedicated to improving the customer experience and unlocking the value of digitally-enabled marketing & analytics to build customer lifetime value.
Vice President, Marketing / Chief of Staff at Safeway
Feb 2015 – Dec 2015
Chief of Staff to Chief Marketing & Merchandising Officer Post-Merger Integration of $10B Safeway and Albertsons Private Label portfolio.
Director, Portfolio Strategy – Private Brands at Safeway
Aug 2012 – Jan 2015
Senior Manager, Shopper Insights & Strategy at PepsiCo
Jan 2004 – Jul 2012
Consultant at Oliver Wyman
Sep 2002 – Jan 2004
About Me
I am an experienced Marketing, CRM, Insights, Strategy, and analytics leader with a passion for uncovering insights and leveraging data to set strategy, drive business results, and delight consumers. Industry experience across Retail, CPG, Subscription E-Commerce, and Management Consulting. Broad functional expertise across Loyalty, CRM, Digital Marketing, Brand Management, Customer/Shopper Insights, Innovation, Marketing Analytics, CX, and Strategy. Track record of successfully tackling new roles, leading through times of change, and working with senior-level executives and Private Equity investors. An entrepreneurial leader demonstrating a bias towards action, creativity with limited resources, and the ability to both build strategy & execute tactics. Also a teacher, mentor and life-long learner.
Qualifications
Project Categories
- Go-to-Market Strategy
- Brand Strategy
- Public Relations
- Project Management
- Corporate Strategy
- Strategic Planning & Transformation
- Value Creation Strategy
- Business Impact Analysis
- Data Science Analysis
- Data Visualization
- Market Research
- Voice of the Customer Research
- Competitive Analysis
- Pricing Analysis
Industries
- CPG
- Retail
- Education
- Profesional & Business Services
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