B2C Marketing & Strategy Leader Focused on Customer Insights


Master of Business Administration (M.B.A.) Harvard Business School
Sep 2006 – May 2008

Focus: Marketing, Leadership & Organizational Behavior

Bachelor’s Degree  from Yale University
Sep 1998 – May 2002
Awards & Activities: Summa Cum Laude, Phi Beta Kappa

Work Experience

Marketing & Strategy Consultant at Lkb Consulting Llc. Innovations 
Aug 2020  – present,  San Francisco Bay Area

Independent Strategy & Marketing Consultant serving high-growth clients within Retail and CPG. Projects focus on long-term growth strategy, channel strategy, marketing strategy, and customer analytics.

Vice President, Marketing – Loyalty, Customer Experience, CRM at Rodan + Fields
May 2018  – Jun 2019

Built out R+F’s first true CRM capability, managing the Preferred Customer Perks program, driving customer analytics, and setting the future-state strategy for Customer Loyalty at the $1.5B direct-sales skincare company.

Vice President, Insights, Loyalty & Digital Engagement at Peet’S Coffee
Jun 2016  – May 2018

Led a newly established team of 20, reporting to the CEO, dedicated to improving the customer experience and unlocking the value of digitally-enabled marketing & analytics to build customer lifetime value.

Vice President, Marketing / Chief of Staff at Safeway
Feb 2015  – Dec 2015

Chief of Staff to Chief Marketing & Merchandising Officer Post-Merger Integration of $10B Safeway and Albertsons Private Label portfolio.

Director, Portfolio Strategy – Private Brands at Safeway
Aug 2012  – Jan 2015

Senior Manager, Shopper Insights & Strategy at PepsiCo
Jan 2004  – Jul 2012

Consultant at Oliver Wyman
Sep 2002  – Jan 2004

About Me

I am an experienced Marketing, CRM, Insights, Strategy, and analytics leader with a passion for uncovering insights and leveraging data to set strategy, drive business results, and delight consumers. Industry experience across Retail, CPG, Subscription E-Commerce, and Management Consulting. Broad functional expertise across Loyalty, CRM, Digital Marketing, Brand Management, Customer/Shopper Insights, Innovation, Marketing Analytics, CX, and Strategy. Track record of successfully tackling new roles,  leading through times of change, and working with senior-level executives and Private Equity investors. An entrepreneurial leader demonstrating a bias towards action, creativity with limited resources, and the ability to both build strategy & execute tactics. Also a teacher, mentor and life-long learner.


Project Categories

  • Go-to-Market Strategy
  • Brand Strategy
  • Public Relations
  • Project Management
  • Corporate Strategy
  • Strategic Planning & Transformation
  • Value Creation Strategy
  • Business Impact Analysis
  • Data Science Analysis
  • Data Visualization
  • Market Research
  • Voice of the Customer Research
  • Competitive Analysis
  • Pricing Analysis


  • CPG
  • Retail
  • Education
  • Profesional & Business Services

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