Healthcare and Life Sciences Market Research and Market Strategy Expert
Education
MPP from Harvard University, Master in Public Policy, Harvard Kennedy School College
Dual Concentration: Healthcare Policy; Business & Government Policy
Bachelor of Arts (B.A.) from Cornell University
Focus: Goverment
Work Experience
Healthcare and Life Science Consultant at Health Market Experts
2020 – present
Help clients understand new, complex, and dynamic healthcare markets and the impact of market events (e.g., new competitor, new regulation, etc.); provide data-led recommendations for strategy and assist with implementation; clients include CEOs and their management: marketing & communications, market research / insights, market access, health policy.
- Areas of Expertise:
- market research
- market strategy
- market access
- landscape / market assessment
- value-in-use health economic assessment
- pricing strategy
- payer value proposition (PVP)
- value messaging
- segmentation
- competitive analysis and positioning
- message development, message testing
- concept testing, ad testing
- interviews with B2B healthcare decision makers, including CXOs, payer decision makers, policy influencers, hospital executives, KOLs, physicians, NP/PA, as well as patients / patient advocates
- Biotech, Pharmaceuticals, Medical Device, Digital Health, Diagnostics & Imaging, Hospital/Health Systems, Insurers/Health Plans
Global Head of Healthcare Practice at PSB Research (WPP)
2009 – 2020
Created the Healthcare Practice in a strategy and polling firm. Built a diverse, multi-disciplinary team. Advised clients on strategy, policy, product, marketing & communications, market research. Clients: Life Sciences, Payers, Providers, Health IT, and Public Health.
Head of Brand Management at Kantar Health (now Oracle Cerner)
2008 – 2009
- Leading Global Agency for Life Sciences Market Research and Real World Evidence.
- Reporting into New York and Munich.
- Led the global portfolio strategy, product development, and launch of data services for life sciences brand performance (strategy, positioning, tracking / ATU / AAU and message testing. Multiple disease areas, including in oncology (Her2+, Her2-, NSCLC, Pancreatic, Colorectal, RCC) and other specialties (e.g., diabetes & metabolic, rare disease, cardiovascular, ophthalmology, and more).
President, US Portfolio at Kantar Health (formerly TNS Healthcare)
2002 – 2008
- Led innovation, development, and launch of a scalable analytics portfolio (in the US) of differentiating market research and data analytics offerings for life sciences brand strategy & sales performance. Selected achievements:
- Co-managed US P&L ($25M). Led SVPs with sales targets and cross-functional research delivery team
- Developed syndicated data services and dashboards as the sole US representative on the global innovation team, including cardiovascular, diabetes, oncology
- Member Global Leadership ($220M); grew 5-year CAGR by 11%, improved profit margins from 3% to 10%
- Member of TNS Corporate General Managers Conferences (top 2% of 14,000 employees)
About Me
My passion is to advance new healthcare technologies that improve and extend lives and expand access, equity and value. Trusted advisor to C-level executives and senior management whose innovations are solving clinical and economic unmet needs in healthcare. Entrepreneur, Intrapreneur, Board Member, and Co-Founder.
Seasoned senior executive with background consulting to leaders in biotech, pharmaceuticals, medical device, diagnostics, artificial intelligence for healthcare, digital health, patient advocacy, nonprofits, and public health.
Track record of success at the intersection of health and technology, including advising clients who are: applying machine learning to enhance diagnostic imaging; employing robotic process automation to create administrative efficiencies; creating digital solutions for remote monitoring that guides clinical decision making.
Experienced supporting the development, launch, and commercialization of dozens of diagnostics and therapeutics in: digital health, rare disease, oncology, cardiology, neurology, diabetes, obesity & metabolic conditions, and more.
Mentor to biotech, med tech, health tech CEOs, advising on strategy and implementation for start-ups, for job creation and economic development.
Areas of expertise include:
- Innovation & Growth Strategy & Generating Returns for Investors
- Matrix Leadership & Team Building & Developing Careers
- Corporate & Brand Strategy Led by Data & Improving Performance
- Change Management, Business Transformation, & Turnaround
- Analysis of Stakeholder Unmet Needs & Use-Case Identification for New Technologies
- GTM, Market Development, Pricing Strategy, Market Segmentation, Positioning & Messaging
- Measurement of Brand Health, Insights & Analytics
- Communications Research; Channel and Messaging Strategies for Awareness and Education
- Identifying and Influencing the Influencers and Motivating Behavior Change
- Public Opinion Polling & Market Research
- Access to Patients, Physicians, NP/PAs, HIT Decision Makers, Hospital Executives, Payers & Influencers
- Value Positioning for Payers & Value-Based Healthcare Strategy & Value-in-Use Assessment
Qualifications
Project Categories
- Knowledge of Medical Products
- Primary Research
- Marketing Consulting
- Artificial Intelligence
- Drug Commercialization
- Commercializing Biotechnology
- Project Management
- Consulting Industry Knowledge
- Public Health/Community Health
- Strategic Partnerships
- Market Analysis
- Health Care Industry Experience
- Market Research Reports
- Medical Device
- Market Strategy
- Market Research
- Strategic Planning
- Product Management
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