Healthcare messaging, content, and go-to-market strategy
Marketing consultancy focused on enabling companies to improve awareness, perception, and sales effectiveness through differentiated messaging and great market-facing content. We specialize in working with organizations that improve healthcare delivery through innovative technology in the areas of clinical imaging, health data interoperability, analytics, telemedicine and patient engagement. Our areas of focus: -Thought leadership programs -Customer story development -Sales and lead gen enablement
Eighth employee at an emerging healthcare start-up. Responsible for ground up communication efforts key to growing lifeIMAGE from a start-up to an established organization now providing interoperable health data exchange for thousands of US hospitals. -Marketing strategy development -Brand and awareness building programs -Corporate and product messaging platforms -Strategic content, public relations and demand generation campaigns -Sales enablement and field support -Partner relationships and channel sales -Member of the corporate management team
I am a healthcare marketing pro with experience leading initiatives that define new segments, drive brand awareness, and create commercial demand. My consulting engagements help health tech, medical device, and life sciences companies develop breakthrough sales and marketing communication.
Please contact me to discuss collaborating on any sales and marketing projects in the healthcare field!
- Value Creation Strategy
- Strategic Planning
- Strategic Transformation Project Management
- New Market Entry
- Brand Strategy
- Public Relations Strategy
- Revenue Operations
- Sales Project Management
- Healthcare Services
- Professional & Business Services
- Medical Technology
- Pharma & Biotech
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