Digital brand marketing consultant to CMO level. Strategic, hands on and growth focused.
Education
Bachelor of Arts (BA) from University of Sussex
Sep 1995 – Jun 1999
Focus: French & European Studies
Work Experience
Fractional CMO at Bosseur
Jun 2019 – present
- Launched consultancy working with wide range of international clients to Fractional CMO level
- Head of Marketing role at early-stage DTC clothing brand, building up the brand prior to launch, then rapidly scaling growth post-launch
- Launch digital healthcare brand in the US as interim CMO, including building messaging, comms, US website and social pages and US-based marketing team.
Chief Marketing Officer at Melissa And Doug
Jul 2018 – Jun 2019
- Up-levelled internal creative and marketing capabilities to meet consumer engagement needs, adding production studio, Amazon-focused performance marketing, experiential design, and consumer insights.
- Responsible for full marketing P&L and management of team comprising PR and influencer, e-commerce, email, social media, content, SEO, performance, and retail activation.
- Launched company’s first brand campaign to support its focus on the power of play in early childhood development to the fore in brand positioning, including developing a partnership with the AAP.
Head of Strategy / SVP, Mobile & Social at McCann Worldgroup
Oct 2015 – Jun 2018
- Joint lead of the McCann New York 60-strong brand strategy group, direct lead of multi-disciplinary social & digital team, in addition to overseeing network of digital experts globally.
- Grew agency’s Mastercard account by over $1 million, driving win of US social media business & becoming digital client lead. Added incremental revenue through establishing an internal paid media team
- Senior brand strategy leader on the Fearless Girl team; oversaw the conception and delivery of all consumer engagement and communications planning around the statue’s launch on Wall Street.
VP Strategic Accounts at Spredfast
Apr 2014 – Oct 2015
Executive Director, Digital Customer Engagement at OgilvyOne
May 2013 – Apr 2014
Executive Director, New York, Social@Ogilvy at Ogilvy & Mather
Apr 2010 – Jul 2013
About Me
I am entrepreneurial, creative and agile brand leader as a Fractional CMO, bringing direction and leadership to marketing initiatives, combined with a hands-on approach to developing marketing strategy, optimizing marketing efforts, managing P&Ls, teams and departments. I have wide-ranging international experience, gained during global roles on three continents with proficiency in three languages. I have deep digital ecosystem expertise across e-commerce, SEO, mobile, social, CRM, performance media and UX design.
As a leader I have a track record of building world-class teams across multiple disciplines and geographies. I am a well-known teacher and mentor, and passionate about the importance of ongoing learning.
Qualifications
Project Categories
- Interim Executive – Marketing
- Strategic Planning
- Digital & Mobile Strategy
- Social Media Marketing Strategy
- SEO Strategy
- Content Development
- E-Commerce Strategy
- New Market Entry
- Brand Strategy
- Public Relations Strategy
- Go-to-Market Strategy
Industries
- Entertainment & Media
- Financial Services
- Professional & Business Services
- Technology
- Travel & Hospitality
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