Digital brand marketing consultant to CMO level. Strategic, hands on and growth focused.


Bachelor of Arts (BA) from University of Sussex
Sep 1995 – Jun 1999
Focus: French & European Studies

Work Experience

Fractional CMO at Bosseur 
Jun 2019  – present

  • Launched consultancy working with wide range of international clients to Fractional CMO level
  • Head of Marketing role at early-stage DTC clothing brand, building up the brand prior to launch, then rapidly scaling growth post-launch
  • Launch digital healthcare brand in the US as interim CMO, including building messaging, comms, US website and social pages and US-based marketing team.

Chief Marketing Officer at Melissa And Doug 
Jul 2018  – Jun 2019

  • Up-levelled internal creative and marketing capabilities to meet consumer engagement needs, adding production studio, Amazon-focused performance marketing, experiential design, and consumer insights.
  • Responsible for full marketing P&L and management of team comprising PR and influencer, e-commerce, email, social media, content, SEO, performance, and retail activation.
  • Launched company’s first brand campaign to support its focus on the power of play in early childhood development to the fore in brand positioning, including developing a partnership with the AAP.

Head of Strategy / SVP, Mobile & Social at McCann Worldgroup 
Oct 2015  – Jun 2018

  • Joint lead of the McCann New York 60-strong brand strategy group, direct lead of multi-disciplinary social & digital team, in addition to overseeing network of digital experts globally.
  • Grew agency’s Mastercard account by over $1 million, driving win of US social media business & becoming digital client lead. Added incremental revenue through establishing an internal paid media team
  • Senior brand strategy leader on the Fearless Girl team; oversaw the conception and delivery of all consumer engagement and communications planning around the statue’s launch on Wall Street.

VP Strategic Accounts at Spredfast 
Apr 2014  – Oct 2015

Executive Director, Digital Customer Engagement at OgilvyOne 
May 2013  – Apr 2014

Executive Director, New York, Social@Ogilvy at Ogilvy & Mather 
Apr 2010  – Jul 2013

About Me

I am entrepreneurial, creative and agile brand leader as a Fractional CMO, bringing direction and leadership to marketing initiatives, combined with a hands-on approach to developing marketing strategy, optimizing marketing efforts, managing P&Ls, teams and departments. I have wide-ranging international experience, gained during global roles on three continents with proficiency in three languages. I have deep digital ecosystem expertise across e-commerce, SEO, mobile, social, CRM, performance media and UX design.
As a leader I have a track record of building world-class teams across multiple disciplines and geographies. I am a well-known teacher and mentor, and passionate about the importance of ongoing learning.


Project Categories

  • Interim Executive – Marketing
  • Strategic Planning
  • Digital & Mobile Strategy
  • Social Media Marketing Strategy
  • SEO Strategy
  • Content Development
  • E-Commerce Strategy
  • New Market Entry
  • Brand Strategy
  • Public Relations Strategy
  • Go-to-Market Strategy


  • Entertainment & Media
  • Financial Services
  • Professional & Business Services
  • Technology
  • Travel & Hospitality

Interested in finding more Experts like Gemma?

Post A Project