Pricing and Monetization Strategy for Technology


MBA from University of Minnesota – Carlson School of Management
Sep 2010 – May 2012

Focus: Technology, Pricing, Product Management
Activities: Technology Marketing, Growth and Scale Strategy, New Ventures

Bachelor of Science from Bogazici University
Sep 1999 – May 2003
Focus: Chemical Engineering
Activities: Process and Operations Engineering

Work Experience

Founder & Managing Principal at Pricing Innovations 
Aug 2015  – present,  Minneapolis, MN, USA

Pricing Innovations is a Minneapolis-based boutique product consultancy. We focus on pricing, monetization, and go-to-market support of technology products and services. While we started our practice for pricing product innovations, we are now known for innovating our clients’ approach to pricing and monetization. Our clients include 3M, IBM, ADP, RSA, Boomi, Midmark, Ecolab, Prometric, and other mid-to-large cap technology businesses. 

Principal Product Marketing Manager – Pricing Software & Solutions at SAS 
Mar 2014  – Aug 2015

Sr. Product Manager at Amazon 
Jul 2012  – Mar 2013

Sr. Product Manager for one of Amazon’s newest service innovations: Amazon Locker, in US and EU. Responsible for strategy, implementation, and management of digital resources, and promotion of the service and the program. Locker is part of Amazon’s Worldwide Transportation Strategy Group.

MBA Intern at Facebook 
Jun 2011  – Aug 2011

Operations Engineer at PPG Industries 
Aug 2008  – Jun 2010

Process Engineer at PPG Industries 
Dec 2006  – Aug 2008

Managed process engineering of a large, highly-automated manufacturing operation.

Process Engineer at Guardian Industries 
Mar 2005  – Nov 2006

Process Engineer for a scale-up, high-tech manufacturing operation. Expert in statistical process control practices.

About Me

I am an experienced product leader formerly with Facebook, Amazon, and SAS, the founder of Pricing Innovations. My experiences span product strategy, product management, pricing, and go-to-market in businesses ranging from start-ups to diversified multinationals.  My industry expertise includes enterprise software, SaaS, IoT, healthcare, medical device, industrial technologies, product-embedded services, and AI-powered technologies. I offer strategy consulting for pricing, monetization and go-to-market. Find out more at


Project Categories

  • Value Creation Strategy
  • Strategic Planning
  • Strategic Transformation Project Management
  • Digital & Mobile Strategy
  • Cloud Strategy
  • Digital Transformation Roadmapping
  • Product Management
  • Voice of the Customer Research
  • Market Segmentation
  • Competitive Analysis
  • Pricing Analysis & Optimization


  • Technology
  • Industrials
  • Education
  • Medical Technology
  • Pharma & Biotech

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