BioPharma Commercial Strategist
Education
MBA from INSEAD
Focus: Marketing
BA from Brown University
Focus: Economics and Mathematics
Work Experience
Founder and President at Cogent Healthcare
2005 – Present
Healthcare strategy consulting company focused on driving top line growth for global pharmaceutical and biotech clients. Specializes in commercial strategies to maximize the life-time value of clients’ clinical assests and in-market products (from clinical development, launch, maturity, to LOE). Includes portfolio strategies and brand maximization based on market opportunity assessments, launch planning, patient based modeling, value proposition definition, market access/reimbursement, customer interaction strategies, and sales optimization (multi-channel marketing). Cogent becomes an extension of the client’s team and will act as an independent 3rd party point of view to bring new perspectives anch challenge conventional thinking.
Global Director, Consulting at Informa Business Intelligence
2016 – 2017
Global Innovation Portfolio Management, Consumer Health at GSK
2019 – 2021
Global Director, Pharma Intelligence Consulting at Informa
2016
About Me
My specialty is partnering with business leaders to ensure a successful development and launch of leading-edge healthcare products. A strategic marketer and customer-driven business leader, I understand customer needs and create intelligent marketing strategies that enhance the patient experience and develop lasting customer relationships, while rapidly growing business and profits.
Qualifications
Project Categories
- Strategic Planning
- P&L Accountability
- Financial Modeling
- Market Assessment
- Segmentation
- Business Opportunity Evaluation
- Customer Analysis
- Research
- Brand Development
- Revenue Growth
- Portfolio Optimization
- Analytic Decision-Making
Industries
- Pharma & Biotech
- Consumer Goods
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