Founder | Data Analytics and Data Science Consultant


B.Sc. in Political Science with a Minor in statistics from Cairo University, Faculty of Economics and Political Science
Sep 2005 – Sep 2009

Work Experience

Founder and Principal Consultant at Simplifico 
Oct 2017  – present,  NY, USA

Data Product Owner at Theorem 
Oct 2016  – Dec 2017

  • Product Development (Developing a Market-Relevant and Market-Ready Product)
  • Performed the market research and competitive analysis for a new analytics product.
  • Developed the data mapping sheets and user stories required for the product development, as well as Use
  • Cases for market readiness.
  • Designed and developed the Demo Process for taking the product to the market.
  • Customer Engagement
  • Led requirement-gathering workshops with clients.
  • Designed and developed predictive models to optimize campaign targeting.

Customer Reporting Specialist at TANGOE 
Jan 2015  – Oct 2016

Telecommunications Operational Reporting and Analysis, Providing Business Intelligence to Senior Management · Utilized SAP Business Objects to build Remedy Reports that saved over 25 hours of work load a month for the team. · Developed and Analyzed Operational Reporting combining multiple data sources to report on SLA’s KPI’s along with time utilized with the propose of bringing insights to Senior Management. · Proposed process improvement on vendor operational process, through pointing out reporting gaps, through a resolution that would bring more control and enhanced accountability. Customer Reporting and Driving Change in Reporting Process · Designed and created ad-hoc and web-based reports utilizing tools such as SQL, Business Objects, MS Excel. · Project managed new customer implementations through analyzing customer data reporting requirements. · Proposed and Project Managed the Implementation of SSRS throughout the organization, enhancing efficiency and bringing further automation to the reporting process saving 150 hours of monthly workload. · Developed DataMarts for the Vodafone Telecom Management tool to run off. Global Reporting Initiative · Project-Managed a project to unify reporting functions that sit within different teams throughout the Group Enterprise Organization, mainstreaming reporting capabilities globally and eliminating the issue of different data reaching the customer from different teams.

MIS Analyst at Vodafone Global Enterprise 
Aug 2013  – Dec 2014

Developed automated report utilizing SAP Business Objects and VBA Macro in MS Excel saving the Team 95 hours of work on a month. · Developed various automated reports through Excel VBA Macro’s, MS Access, SAP Business Objects, SQL Server, and SSRS reaching exceeding the target of saving 10% of the time spent to produce reports. · Developed Financial as well as Spend and Usage reports including payment enabler reporting that allowed Global Customers to validate Invoicing and hence make payment. Operational Reporting · Analyzed and Governed Operational Performance and Vendor Performance through periodic and ad-hoc reports for Operational Departments. · Developed a web-based reporting solution for the Product Delivery Team through SSRS. Team Responsibilities · Developed and governed Induction and Up-Skilling Project for MIS-Team Members, a program I designed to bring new comers to the team all to the required level of technical skill and business awareness. · Mentored 3 new members of the team on Business Knowledge, People Skills, and Technical Skills.More

International Account Advisor at Vodafone International Services 
Jun 2010  – Aug 2013

About Me

Data Science and Analytics professional with over a decade of experience delivering reporting, Analytics, data visualization, and data science solutions in various industries including telecom, healthcare, e-commerce, amongst others. Proven record of successfully identifying process improvement needs and providing actionable insights to Clients and Executive Management. Adept at interdepartmental communication and understanding stakeholder’s business needs in order to build solutions that support business growth. Self-learner, committed
to ongoing personal and professional development. Proficient with MS Excel, SQL, SSRS, Tableau, Power BI, Looker, SAP Business Objects, SAP Xcelsius, R, Python, Redshift and Ruby.


Project Categories

  • Business Impact Analysis
  • Data Science & Analysis
  • Data Visualization
  • Robotic Process Automation (RPA)
  • Benchmarking
  • Big Data & Analytics Project Management


  • Healthcare Services
  • Technology
  • Pharma & Biotech
  • Retail
  • Professional & Business Services

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