Marketing Strategy

Modern marketing demands both strategic vision and tactical precision. Catalant connects organizations with marketing strategy experts who combine the analytical rigor of top consulting firms with hands-on execution experience from leading brands and Fortune 500 companies to:

Develop holistic brand, customer, innovation, and GTM strategies

Build integrated customer experiences across all marketing disciplines

Create holistic marketing ecosystems that drive sustainable growth

APPROACH

Design marketing excellence from strategy to execution

01

Assess gaps and align

Evaluate existing marketing performance, customer insights, and competitive positioning. Uncover inefficiencies and missed opportunities, then align stakeholder priorities for growth potential.

02

Design holistic strategy

Develop comprehensive marketing strategy covering brand positioning, go-to-market and activation, customer experience, and innovation pipeline. Ground all initiatives in data facts and insights aligned to business objectives.

03

Map customer ecosystems

Define integrated customer journeys across all touchpoints and marketing disciplines. Create experience frameworks that connect brand, innovation, and engagement strategies.

04

Define metrics

Establish meaningful KPIs across brand health, customer engagement, innovation impact, and business outcomes. Design measurement plans that promote iteration and sustainable growth.

05

Enable execution

Deliver actionable roadmaps for brand, go-to-market and activation, customer, innovation, and experience strategies. Support organizational alignment and capability building to ensure strategy translates into results.

WINNING TOGETHER

Marketing Strategy in Action

Premium CPG Brand Turnaround
More Success Stories

Problem

An established premium consumer products brand faced declining market position due to limited distribution, reduced brand relevance, and inability to connect with younger, diverse consumers while maintaining existing customer loyalty.

Action

Catalant Experts conducted an 8-week strategic initiative, beginning with comprehensive consumer and competitive analysis to identify growth opportunities. A data-driven marketing strategy was developed prioritizing direct-to-consumer growth, enhanced brand awareness among target demographics, franchise acceleration, and optimized marketing effectiveness through modern tactics.

Results

The expert-led strategy delivered transformational business impact within the first year of implementation:

 

  • $45M revenue growth with 7% CAGR, outpacing competitive market
  • 30% growth for priority franchises, significantly exceeding targets
  • Recruited 775,000 new customers while improving retention by 2%
  • Achieved #2 brand ranking in purchase interest among Gen Z consumers

Iconic Fragrance Brand Repositioning

A globally recognized men’s fragrance brand had lost its leadership position due to stagnant innovation and misaligned consumer targeting. Through comprehensive consumer analysis and strategic repositioning, two new fragrance franchises were developed with distinct audience profiles and omnichannel campaign execution. The relaunch successfully established two Top 10 franchises and achieved Top 5 U.S. brand ranking in premium men’s fragrances.

Healthcare Digital Marketing Launch

A healthcare organization launching a new service needed to rapidly build awareness through digital channels without prior category marketing expertise. Catalant Experts developed comprehensive digital marketing strategy including messaging frameworks, creative strategy, and scalable content templates. The campaign generated tens of millions of impressions with industry-leading efficiency metrics and drove over 50% of total site traffic.

FEATURED EXPERTS

Featured Marketing Strategy Experts

Cheryl T.

Ex-McKinsey, Walmart, and Minted marketing strategist

Uncovers market opportunities and develops go-to-market strategies that unlock growth and clarify positioning for B2C and B2B brands. Creates actionable marketing plans that align teams around strategic execution and drive measurable business results.

View Profile

Theresa B.

Ex-Estée Lauder strategic planning professional across CPG, luxury, and beauty

Builds data-driven marketing strategies through integrated analytics frameworks that drive revenue growth, customer value, and loyalty. Creates proprietary customer-centered strategic plans that deliver measurable business outcomes across retail sectors.

View Profile

Joanne B.

Ex-L’Oreal and Coty marketing expert in consumer beauty and luxury

Global marketing strategies with a proven track record of driving revenue, growth, profitability and market share. Advises C-suite leaders on crafting data-driven marketing strategies, executing omnichannel go-to-market plans, and launching successful product innovations with measurable business results.

View Profile

Accelerate revenue growth with expert marketing strategy.

Connect with dozens of Experts qualified and ready to do this work.