Marketing Strategy

Modern marketing demands both strategic vision and tactical precision. Catalant connects organizations with marketing strategy experts who combine the analytical rigor of top consulting firms with hands-on execution experience from leading brands and Fortune 500 companies to:

Develop data-driven go-to-market strategies that accelerate growth

Optimize marketing performance across all channels and touchpoints

Build sustainable competitive advantages through strategic positioning

APPROACH

Design marketing excellence from strategy to execution

01

Assess gaps and align

Evaluate existing marketing performance, customer insights, and competitive positioning. Uncover inefficiencies and missed opportunities, then align stakeholder priorities for growth potential.

02

Design integrated strategy

Develop prioritized marketing roadmaps across owned, earned, and paid channels. Ground every initiative in audience behavior, brand positioning, and expected ROI.

03

Map customer journeys

Define key audience segments and identify critical decision-making moments. Create content frameworks and channel strategies that drive conversion at each stage.

04

Define metrics

Establish meaningful KPIs and accountability structures that promote iteration. Design measurement plans that connect marketing activities to business outcomes.

05

Enable execution

Deliver actionable roadmaps, templates, and organizational recommendations. Support team enablement and partner selection to ensure strategy translates into results.

WINNING TOGETHER

Marketing Strategy in Action

Premium CPG Brand Turnaround
More Success Stories

Problem

An established premium consumer products brand faced declining market position due to limited distribution, reduced brand relevance, and inability to connect with younger, diverse consumers while maintaining existing customer loyalty.

Action

Catalant Experts conducted an 8-week strategic initiative, beginning with comprehensive consumer and competitive analysis to identify growth opportunities. A data-driven marketing strategy was developed prioritizing direct-to-consumer growth, enhanced brand awareness among target demographics, franchise acceleration, and optimized marketing effectiveness through modern tactics.

Results

The expert-led strategy delivered transformational business impact within the first year of implementation:

 

  • $45M revenue growth with 7% CAGR, outpacing competitive market
  • 30% growth for priority franchises, significantly exceeding targets
  • Recruited 775,000 new customers while improving retention by 2%
  • Achieved #2 brand ranking in purchase interest among Gen Z consumers

Iconic Fragrance Brand Repositioning

A globally recognized men’s fragrance brand had lost its leadership position due to stagnant innovation and misaligned consumer targeting. Through comprehensive consumer analysis and strategic repositioning, two new fragrance franchises were developed with distinct audience profiles and omnichannel campaign execution. The relaunch successfully established two Top 10 franchises and achieved Top 5 U.S. brand ranking in premium men’s fragrances.

Healthcare Digital Marketing Launch

A healthcare organization launching a new service needed to rapidly build awareness through digital channels without prior category marketing expertise. Catalant Experts developed comprehensive digital marketing strategy including messaging frameworks, creative strategy, and scalable content templates. The campaign generated tens of millions of impressions with industry-leading efficiency metrics and drove over 50% of total site traffic.

FEATURED EXPERTS

Featured Marketing Strategy Experts

Cheryl T.

Ex-McKinsey, Walmart, and Minted brand and marketing strategist

Uncovers market opportunities and develops go-to-market strategies that unlock growth and clarify positioning for B2C and B2B brands. Creates actionable marketing plans that align teams around strategic execution and drive measurable business results.

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Theresa B.

Ex-Estée Lauder strategic planning professional across CPG, luxury, and beauty

Builds data-driven marketing strategies through integrated analytics frameworks that drive revenue growth, customer value, and loyalty. Creates proprietary customer-centered strategic plans that deliver measurable business outcomes across retail sectors.

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Joanne B.

Ex-L’Oréal and Coty global SVP and CMO

Global beauty marketing strategist with proven track record of topline growth and profitability through strategic execution and high-impact innovation. Develops comprehensive marketing strategies that drive market expansion, brand differentiation, and sustainable revenue growth across beauty sectors.

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Accelerate revenue growth with expert marketing strategy.

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