Customer & Market Insights

Complex market conditions demand precise customer intelligence to guide positioning, product development, and go-to-market investments. Catalant Experts combine the analytical rigor of top-tier consulting firms with hands-on experience from Fortune 500 companies to transform fragmented data into actionable commercial strategies that will:

Uncover high-potential segments for focused resource allocation

Inform positioning through integrated customer insights

Align teams around data-driven personas and metrics

APPROACH

Drive Growth Through Customer And Market Intelligence

01

Frame strategic questions

Align with leadership teams on key decisions requiring customer and market insights—whether clarifying positioning, optimizing go-to-market approaches, or identifying high-value segments. Define success metrics and ensure insights directly support business outcomes.

02

Assess market opportunities

Evaluate potential markets, segments, and opportunities using integrated data sources including market databases, secondary research, and primary customer research. Build comprehensive fact bases capturing market dynamics, competitive landscapes, and growth potential.

03

Integrate comprehensive data

Transform complex disparate data into unified customer views using advanced analytics and AI-enabled methodologies to extract deeper behavioral insights. Apply analytical rigor to uncover demand drivers, loyalty factors, and competitive threats connecting consumer motivations with market shifts.

04

Prioritize opportunities

Develop systematic evaluation criteria covering market size, growth potential, competitive attractiveness, strategic fit, and implementation feasibility. Translate analysis into clear “where to play” and “how to win” recommendations.

05

Embed actionable strategies

Translate findings into strategic planning and commercial execution frameworks tailored to business imperatives and market realities. Engage stakeholders in insight ownership and build insights-first culture to sustain competitive advantage.

additional capabilities

Complete customer and market intelligence capabilities

Market Attractiveness

Consumer & Shopper Insights

Market Sizing/Total Addressable Market

Customer Segmentation

Growth Strategy Assessment

Pricing Analysis

Channel Analysis

Trend Analysis

WINNING TOGETHER

Customer & Market Insights in Action

Legacy Brand Revitalization
More Success Stories

Problem

A $1B+ global beauty brand under new ownership experienced brand fatigue and stagnant growth in core markets, requiring comprehensive diagnostic assessment to understand brand health and identify customer-driven repositioning pathways.

Action

Catalant Experts conducted comprehensive customer and brand insights diagnostics combining quantitative surveys, brand health analysis, and qualitative voice-of-customer interviews. Mapped customer perceptions, competitive positioning, and brand equity across markets while synthesizing findings into strategic frameworks.

Results

Delivered actionable brand repositioning strategy adopted by executive team and board, becoming foundation for 3-year strategic plan. Impact included:

 

  • Clear articulation of core and at-risk customer segments
  • Refined brand purpose and messaging hierarchy
  • Strategic roadmap to recapture share in priority markets and channels

PE Due Diligence for Baby Products

A middle-market private equity firm evaluating a branded baby products platform needed rapid commercial due diligence covering brand positioning, category dynamics, and recession resilience. Conducted 4-week sprint integrating macroeconomic forecasting, syndicated data, and custom brand diagnostics. Validated recession-resilient positioning and identified key categories for future M&A, enabling confident platform acquisition and subsequent roll-up strategy execution.

Cereal Company Market Prioritization

Large cereal manufacturer sought growth through market expansion and breakfast innovation amid concentrated consumption patterns and evolving consumer preferences. Assessed attractiveness of 100+ markets using integrated primary research, secondary data, and market databases over 4 weeks. Delivered prioritized “where to play” recommendations with “how to win” action plans that shaped senior leadership’s growth strategy.

FMCG Brand Market Segmentation

A $3B FMCG brand facing share erosion from startup competitors and evolving retail channels needed deep consumer understanding to fortify relationships and accelerate acquisition. Conducted multi-layered segmentation initiative encompassing psychographic research, digital behavior analytics, and CRM integration. Transformed brand targeting approach, achieving #2 category position and becoming most mentioned brand among YouTube and Instagram influencers while identifying $600M innovation pipeline and $200M+ commercial opportunities.

FEATURED EXPERTS

Featured Customer & Market Insights Experts

Lilly M.

Ex-McKinsey, Goldman Sachs, LVMH, and Tapestry CMO

Transforms customer and market insights into winning strategies across luxury and beauty sectors. Builds powerful segmentation frameworks, sharpens brand positioning, and creates growth playbooks that drive executive alignment and accelerate value creation for PE-backed companies.

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James B.

Ex-P&G brand manager and McKinsey marketing and insights strategist

20+ years developing actionable customer insights and market intelligence that shape growth strategies. Strengthens marketing fundamentals through data-driven analysis, consumer behavior assessment, and strategic market positioning across diverse industries.

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Theresa B.

Ex-Estée Lauder data-driven marketing strategist across CPG, luxury, and beauty

Builds customer-centered strategic plans through integrated analytics frameworks that drive revenue growth, customer value, and loyalty. Specializes in transforming market insights into proprietary strategies that deliver measurable business outcomes across retail sectors.

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